Who owns blogger content?

One of my students came up with an interesting link to epic, a film that takes a shot at predicting the future of the blogosphere/news/information environment in the coming decade. It looks pretty spooky the way they describe it, and it raises a curious question.

Who owns, or will own, all of the writing, art, photography, poetry, whatever, being generated by millions of blogs around the world? Imagine that this blog, or another one, is so good that the content is worth publishing in the conventional sense. Who owns the intellectual property rights? Blogger.com? Google? Imagine all of the images, photos, poems, stories, reporting and everything else on the millions of blogs being written around the world. Nice resource, isn't it? Sort of like the motherload of intellectual property.

Take a look at the film. See if it doesn't spook you, too.